At MTN Group, we believe that when women thrive, communities prosper. As the world celebrates International Women’s Day (IWD), we reaffirm our commitment to empowering women across Africa and beyond by using our technology and resources to make a tangible difference in the lives of women entrepreneurs.

The theme of IWD 2025 is “For ALL Women and Girls: Rights. Equality. Empowerment”. It calls for collective action to unlock equal rights, power and opportunities for women and girls everywhere, and MTN is leading the way.

“Women entrepreneurs are not only catalysts for economic growth but are also pivotal in transforming communities and industries,” said MTN Group Chief Sustainability and Corporate Affairs Officer Nompilo Morafo.

“From building innovative tech startups to supporting local economies, female entrepreneurs are challenging the status quo, breaking barriers and paving the way for a brighter, more inclusive future,” she added.

Despite their immense potential, however, women face unique challenges, including limited access to finance, resources, mentorship and technology.

“It’s time for society to take collective action and support these women who are already making an impact,” said Morafo. “At MTN, we believe that when women thrive, communities thrive. This IWD, we reaffirm our commitment to empowering female entrepreneurs by bridging digital and financial gaps, enabling them to access financial services, connect with markets and grow their businesses.”

MTN Group, operating in 16 countries across Africa and the Middle East, is focused on creating a digital ecosystem that enables women to break free from the constraints of inequality. By leveraging our wide-reaching mobile technology and financial services, MTN is helping to bridge the gender gap in entrepreneurship, offering women the tools, connections and resources they need to succeed.

Here are just a few ways MTN is actively empowering female entrepreneurs and supporting women’s rights and equality:

1. MTN Mobile Money: Empowering women through financial inclusion

One of the most powerful ways MTN is empowering women entrepreneurs is through MTN Mobile Money (MoMo), our mobile financial service. In many African countries, women face obstacles in accessing traditional banking services, often due to geographical barriers, lack of documentation or societal norms. MoMo is changing that by offering a safe and convenient way for women to manage money, make payments and access financial services right from their mobile phones.

In Uganda, for example, Joyce Ssebugwawo, a small-scale farmer and businesswoman, uses MoMo to sell her produce to customers in remote areas, allowing her to reach a wider market. By accepting payments digitally, she can reduce the risk of cash theft and streamline her business operations. MoMo has also enabled her to save, invest and access loans, directly contributing to the growth of her business and her financial independence.

MTN is committed to ensuring that women across our markets can easily access mobile money services and financial literacy programmes, helping them take control of their economic future.

2.Local Impact: Women entrepreneurs across MTN’s markets

Across MTN’s countries, from Nigeria to South Africa, Cameroon to Côte d’Ivoire, women entrepreneurs are benefiting from MTN’s initiatives. In South Africa, MTN has partnered with local incubators and accelerators to provide women-led startups with mentorship, access to investors and digital tools to help them scale.

In Ghana, MTN has rolled out the MoMo Entrepreneurship Programme, which supports women entrepreneurs by helping them integrate digital payment solutions into their businesses. Women who were previously selling goods in informal markets are now able to accept payments via MoMo, gaining access to a broader customer base and enhancing their financial security.

The impact of women entrepreneurs is undeniable, but their journey is far from easy. They face financial, social and cultural challenges that hinder their progress. However, as MTN demonstrates through our initiatives, the path to equality, rights and empowerment is not just a distant ideal—it is happening now, one digital connection at a time.

As we celebrate IWD 2025, MTN calls on governments, businesses and individuals to continue supporting women entrepreneurs. We must break down the barriers, remove the obstacles and ensure that women have the resources, the rights and the opportunities they need to thrive.